This book takes readers through a 360-degree perspective of social media in businesses.
Pinterest can be an ever more popular social-media marketing channel for ecommerce retailers. According to a report by Javelin Strategy & Research, the common order value of Pinterest users is $123.50, which is 126 percent a lot more than the common $54.64 order value of Facebook users.
However, to grow its revenues, Pinterest must shake the perception that the network is for females only.
Earlier this season, Pinterest announced the release of guided search, which ultimately shows results predicated on the gender of an individual. The platform said that the changes have resulted in a rise in engagement and that its male user base increased by 73 percent in 2014.
Related: How to build Customers Through Pinterest
With Pinterest shifting more attention towards men and the rapid growth of male users, now may be a great time for retailers targeting male customers to start out marketing on the platform.
If you wish to start out marketing to men on Pinterest, below are a few tips:
1. Follow boards targeting male interests.
To raised understand your audience, you should follow other boards targeting male interests, since it will help you to see which kind of content resonates together with your market on Pinterest.
Follow boards directly linked to your own products and content but also search for related content that your audience may be thinking about. Men’s apparel, technology, travel and gardening will be the top interests for men while geek, cars and motorcycles and men’s fashion were the fastest growing categories from 2012-2014. Focus on what items are receiving pinned and liked.
2. Pin images that appeal to men.
Actively and consistently pin images that appeal to men all on your own boards, as it can help you grow your following on Pinterest.
Your Pinterest feed and guided search will display pins predicated on the images that you will be pinning, so it’s vital that you mostly pin images that appeal to men.
Related: Secrets of Succeeding at Visual Marketing on Instagram, Pinterest and YouTube
3. Target men specifically using Pinterest promoted pins.
Pinterest now has Promoted Pins, or pins that businesses payed for to be seen. One convenient feature of Promoted Pins is you could target your pins to men, women or both. If your products are targeted towards men, then you can certainly specifically choose to focus on only men together with your Pinterest ads.
For example, Ezra Firestone can be an ecommerce storeowner and has used Promoted Pins to create over $40,000 in sales with around $800 in ad spending. Using Promoted Pins could be a smart way to quickly create a targeted following and even generate traffic and sales from Pinterest.
4. Grow a male audience beyond Pinterest.
Most brands which have a big social media following leverage other channels to grow their audience and you ought to, too. You should use content marketing to grow your site traffic and send some of these readers to check out you on Pinterest.
Target channels that your audience has already been active on. Many media channels will disclose the demographics of their audience and pay-per-click advertising channels like Adwords lets you target by gender along with other demographics and interests.
You can even encourage your present customers or email subscribers to check out you on Pinterest, that may raise the social sharing of your Pinterest content.
5. Apply common Pinterest marketing tactics.
Finally, the well-known Pinterest marketing tactics still apply. Pinning consistently is important and including keywords on your own pins and boards helps your articles get entirely on Pinterest search.
Make sure to join a business account aswell to access other useful Pinterest tools, including analytics and promoted pins.
Unlike tweets and Facebook shares, Pinterest pins are 100 times more viral than tweets and may have an extended shelf life. Actually, according to a report by Piquora, 50 percent of visits happen 3.5 months after pinning.
Follow Entrepreneur on Pinterest for inspiration, ideas, tips and more.
Related: We Tried All of the Best Pinterest Marketing Tips. SOME TIPS ABOUT WHAT Worked.